Restored Balance - RestoreSkinBalance.com
CONTRIBUTIONS: All website Content | All Assets Created by SilverTalon Consulting
The Background
Restored Balance, (RB) is an on organic health and wellness company with a dual category product line in skincare and pain management/wellness, custom manufactured using natural, non-THC CBDs.
The Challenge
Not only is Restored Balance entering the crowded multi-billion dollar skincare industry, they are also fighting the misconceptions held by many that CBDs are just a form of liquid marijuana— which is not true, as CBD oil is derived from organic hemp plants containing 0.00% THC. This was a true startup company with little traction and a brand that needed help.
The Brand
Restored Balance needed to speak to a predominantly female demographic, while appealing to men as well. Because it’s also a custom manufacturing company, RB also needed to create a sustainable, classic brand that conveys a sense of stability. Because these products are personal in nature, the brand must be very experiential.
Before | After
Use the slider to see the BEFORE version on the left and the AFTER version on the right.
The Background
Restored Balance, (RB) is an on organic health and wellness company with a dual category product line in skincare and pain management/wellness, custom manufactured using natural, non-THC CBDs.
The Challenge
Not only is Restored Balance entering the crowded multi-billion dollar skincare industry, they are also fighting the misconceptions held by many that CBDs are just a form of liquid marijuana— which is not true, as CBD oil is derived from organic hemp plants containing 0.00% THC. This was a true startup company with little traction and a brand that needed help.
The Brand
Restored Balance needed to speak to a predominantly female demographic, while appealing to men as well. Because it’s also a custom manufacturing company, RB also needed to create a sustainable, classic brand that conveys a sense of stability. Because these products are personal in nature, the brand must be very experiential.
Before | After
Use the slider to see the BEFORE version on the left and the AFTER version on the right.
BEFORE | AFTER
DESIGN NOTE: 165 designs were iterated from 32 designers worldwide
Brand Extension
Restored Balance needed to have different marks to delineate their product offering categories. Below are the various categories:
Restored Balance needed to have different marks to delineate their product offering categories. Below are the various categories:
In addition to this main mark, we created other logo and tag line variations:
Brand Expansion
Expanding the RB Brand was a function of transferring the main themes, ideas and concepts of natural, organic skincare and wellness products to various venues and digital means. Restored Balance has exhibited at fairs, conferences and trade shows. They also have a strong online and social media presence. Cosmetic bags, labels and other merchandising are all core to the Restored Balance Brand.
Expanding the RB Brand was a function of transferring the main themes, ideas and concepts of natural, organic skincare and wellness products to various venues and digital means. Restored Balance has exhibited at fairs, conferences and trade shows. They also have a strong online and social media presence. Cosmetic bags, labels and other merchandising are all core to the Restored Balance Brand.
Highlights
The company was featured in a Forbes.com article in conjunction with their appearance on an Amazon Prime hit reality show, for which SilverTalon provided significant preparations, collateral, and a 60-second HD commercial.
Comms & Collateral
When SilverTalon began its involvement with Restored Balance, they were a true startup, manufacturing product out of a converted laundry room in the owner’s home. Initially, RB needed funding. SilverTalon Consulting was able to write a comprehensive business plan accompanied by a detailed 6-sheet custom proforma with appropriate projections, budgetary items, COGS, and other financial factors to gauge future success.
In addition to conducting the complete Rebranding Process resulting in 5 final logo variations, and writing the business plan, SilverTalon Consulting has created the following for Restored Balance:
The company was featured in a Forbes.com article in conjunction with their appearance on an Amazon Prime hit reality show, for which SilverTalon provided significant preparations, collateral, and a 60-second HD commercial.
Comms & Collateral
When SilverTalon began its involvement with Restored Balance, they were a true startup, manufacturing product out of a converted laundry room in the owner’s home. Initially, RB needed funding. SilverTalon Consulting was able to write a comprehensive business plan accompanied by a detailed 6-sheet custom proforma with appropriate projections, budgetary items, COGS, and other financial factors to gauge future success.
In addition to conducting the complete Rebranding Process resulting in 5 final logo variations, and writing the business plan, SilverTalon Consulting has created the following for Restored Balance:
Below are the business cards created for Restored Balance:
