OCULAI - OculaiData.com
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Artificial Intelligence… Meet Actionable Intel.
Oculai is a dynamic analytics company that takes a standard camera system and produces powerful decision-facilitating data. It can amplifies Security Surveillance and provides Business Intelligence that drives decisions.
The Challenge
Artificial Intelligence is the latest hi-tech buzzword. But Ai has been around for more than 50 years. The reality is this; Artificial Intelligence generates lots of data... Big Data can only be effective if it is targeted, focused and enhanced.
Enter Oculai. Video Surveillance generates mounds of data-- most of it sterile...
until now. Oculai uses active surveillance coupled with Dynamic Analytics to create ACTIONABLE INTEL.
Oculai had to appeal to both tech-savvy and non-tech savvy individuals and organizations.
The Brand
The objective of this company is to SECURE, DETER and INFORM. The company chose a word mark to simply convey both a tech element and a subtle sophistication. The word Oculai is derived from the Latin word “Oculus,” meaning “eye.” It is also the circular hole in ancient domes representing the “Watchful gaze of the Gods.” This strongly denotes a sense of security that Oculai was seeking to achieve.
The “Ai” in the word Oculai, is a different color to distinguish its significance. Where the world sees “Ai” representing “Artificial Intelligence,” Oculai wanted to clearly show they lead the way providing “Actionable Intelligence” from all that data. And the Red dot symbolizes the camera’s indicator light when it’s Recording.
Artificial Intelligence… Meet Actionable Intel.
Oculai is a dynamic analytics company that takes a standard camera system and produces powerful decision-facilitating data. It can amplifies Security Surveillance and provides Business Intelligence that drives decisions.
The Challenge
Artificial Intelligence is the latest hi-tech buzzword. But Ai has been around for more than 50 years. The reality is this; Artificial Intelligence generates lots of data... Big Data can only be effective if it is targeted, focused and enhanced.
Enter Oculai. Video Surveillance generates mounds of data-- most of it sterile...
until now. Oculai uses active surveillance coupled with Dynamic Analytics to create ACTIONABLE INTEL.
Oculai had to appeal to both tech-savvy and non-tech savvy individuals and organizations.
The Brand
The objective of this company is to SECURE, DETER and INFORM. The company chose a word mark to simply convey both a tech element and a subtle sophistication. The word Oculai is derived from the Latin word “Oculus,” meaning “eye.” It is also the circular hole in ancient domes representing the “Watchful gaze of the Gods.” This strongly denotes a sense of security that Oculai was seeking to achieve.
The “Ai” in the word Oculai, is a different color to distinguish its significance. Where the world sees “Ai” representing “Artificial Intelligence,” Oculai wanted to clearly show they lead the way providing “Actionable Intelligence” from all that data. And the Red dot symbolizes the camera’s indicator light when it’s Recording.
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